Our Management Team


Nick Tay Managing Director One of the foremost experts in the field of professional video and broadcasting industry in Singapore, Nick is an educator, creative producer, media technologist, innovator and entrepreneur. His career in this field was spearheaded by EDB with a scholarship to pursue a Recording Arts Specialized degree at Full Sail Centre for the Recording Arts in Florida, USA. Upon completing the course, Nick helped to establish Singapore’s first film school at Ngee Ann Polytechnic and was instrumental in developing the curriculum and building of the teaching studio. After his tenure with Ngee Ann Polytechnic ended, Nick founded DVD Power Pte Ltd, the leader in interactive DVD authoring and encoding experts in South East Asia. Under his technical direction, his creative technology team authored more than 500 interactive DVD projects for various corporate and government customers. Capitalizing on his knowledge and experience in new media technologies, Nick subsequently focused on building businesses that are more scalable with minimum human resource by offering high value services and products, hence Media Architects was birthed. Today under Nick’s leadership and foresight, Media Architects is the leading broadcast, professional video and interactive display solutions provider servicing clients in Singapore, South East Asia and India. Jerel Tay Sales & Business Development Manager Jerel joined Media Architects in early 2016 as our Sales and Business Development Manager to drive growth in new business areas. Jerel brings with him 14 years of working experience within the electronics OEM/EMS and industrial distribution sectors, having taken on various regional roles across product marketing, product management and supplier management. A customer-focused strategic thinker with sound technical fundamentals stemming from his electrical & electronic engineering background, he has achieved success in driving marketing programs and promotional activities which translated into strong revenue growth for products under his charter. Jerel is also knowledgeable in commercial and operational business processes from his interactions with various functional teams and customers over the years. He is an instrumental part of our team as we drive our business forward.
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